Hot Takes
Opinion, not picks
We have views. We publish them. You don't have to agree.
Player props are the new parlays — and they are worse for you
Player props now generate the largest share of US sportsbook revenue, taking over the role parlays played a decade ago. They carry the same vig structure, worse liquidity, and an additional psychological hook — the illusion that watching the player gives the bettor an edge. A look at why the format has won, who is actually making money on it, and what the math says about its expected value for the recreational user.
Books are de-boosting promos because we figured out the math
Risk-free is a marketing term. The actual expected value is what changed. A timeline of how a math-literate corner of the internet broke the US sportsbook promo model, what books are doing about it, and what is left for anyone still paying attention.